Whilst debit cards are one of the most common payment methods offline in Brazil, they are considerably less popular online. In this article, we explore the challenges the debit card faces, and the most popular alternatives for merchants.
Internet provided a fast track to globalization and trends spread faster worldwide. But it also allowed consumers to turn into Big Brothers. Constantly surveilled, brands must build a business based on trust, in a fast-growing online market like LATAM.
If you are interested in expanding into Latin America, it is essential to understand the alternative payment choices that can be provided in a region with such wide economic diversity, different currencies and different purchasing habits.
One of the most important requirements for any e-commerce merchant today is to ensure that the checkout experience for online customers is simple, quick and safe. Strategically optimizing the checkout process is a priority, especially in Latin America.
Online merchants looking to enter different e-commerce markets around the world must ensure their business is equipped to cater to the country’s audience. Making the transaction process as easy as possible for customers can help optimize revenues online.
More online than ever, the e-commerce market has reacted positively, posting with a growth of 25.8% in 2018. As a natural consequence, different payment methods for local and international websites were used by online consumers.
Localization is the key when thinking of establishing a global identity. Adapting to the currency and pricing of a market causes a product or service to resonate with the intended audience and meets their requirements.
The video game market is a booming business, however there is still room for improvement. Learn more about why localization can help boost your global sales and gain a competitive advantage over other companies within the gaming industry.
In LATAM, shoppers may postpone their online transactions more, but expect a seamless experience. To conquer this market, providing several local payment options and converting to local currencies is crucial for consumers to confidently close the sale.
New market segments such as esports, gaming video content and virtual reality are gaining ground throughout the world. They keep growing, albeit in different ways, as can be noticed in countries such as Brazil, Mexico, Turkey and Argentina.