Like many Latin American countries, Uruguayan e-commerce has traditionally been dominated by cash-based transactions. However, a rise in the use of cards, often facilitated by installments, is changing the face of Uruguayan online purchases.
It costs seven times as much to get a new customer as it does to retain an old one. Streamlining and localizing your checkout process may be the single easiest way to keep Latin American consumers returning to your business.
Installments are a vital part of the payment landscape in Latin America. So, how do they work in one of the largest LATAM e-commerce markets, Argentina? And what benefits do they offer for international merchants?
Entering a new market is a challenge that must be outpaced by every business, and when it concerns LATAM countries, partnering with a local expert will determine the success of a company.
In light of the localized nature and style of card payments in Brazil, e-commerce merchants must ensure they cater to these unique payment methods to ensure success.
More than common practice, the installments payments are a strongly rooted “institution” in the Brazilian society, to the point of impacting the country’s economy. Contrary to the expected, it has enlivened the market, and the e-commerce included.
Whilst debit cards are one of the most common payment methods offline in Brazil, they are considerably less popular online. In this article, we explore the challenges the debit card faces, and the most popular alternatives for merchants.
Internet provided a fast track to globalization and trends spread faster worldwide. But it also allowed consumers to turn into Big Brothers. Constantly surveilled, brands must build a business based on trust, in a fast-growing online market like LATAM.
If you are interested in expanding into Latin America, it is essential to understand the alternative payment choices that can be provided in a region with such wide economic diversity, different currencies and different purchasing habits.
One of the most important requirements for any e-commerce merchant today is to ensure that the checkout experience for online customers is simple, quick and safe. Strategically optimizing the checkout process is a priority, especially in Latin America.