LATAM is keeping up the pace with the global growth of the eSports market, and Brazil is scooping audiences and investment. To enter the game and seize the business opportunity, companies must understand and evaluate the market before pressing “Play”.
If you are interested in expanding into Latin America, it is essential to understand the alternative payment choices that can be provided in a region with such wide economic diversity, different currencies and different purchasing habits.
Since Millennials represent around 50% of global consumerism and the Generation Z are digital natives, it becomes evident that they’re too important to be ignored, and companies must figure out ways to reach them and encourage them to purchase.
Comparing the e-commerce challenges from a couple of years ago until today, a lot has been done in order to match or exceed the customer expectations. But companies must be prepared to invest their marketing efforts for an ultimate user experience.
E-commerce merchants seeking to do business in LATAM face exciting times as internet penetration grows and enables unprecedented access to local consumers. The borderless nature of online shopping also means being able to pay across regional borders.
A blooming e-commerce growth that reaches two digits and a considerable gross domestic product (GDP) are building a promising scenario for international merchants in the country.
Are you wondering what the future holds for international platforms conducting business in Latin America, one of the top regions in the world for e-commerce growth? We take a closer look at the challenges and opportunities of e-commerce in LATAM.
A curious fact about both commercial dates is that the very same online consumer buys on both dates, but with different purposes. Personal purchases with discounts are more common during Black Friday, while general gifts are bought at Christmas.
By Daniele Godoi, Product Marketing
Now that local infrastructure supports and enables the growth of the gaming market, the challenges in Latin America have changed. Learn about how this specific market can expand its business and attract even more players from Level Up’s perspective.