It’s the leading mobile messaging app in Brazil and it has changed the way Brazilians communicate with each other. The astonishing impact of WhatsApp in everyday life highlights the importance of using it as a marketing tool to engage with customers.
In light of the localized nature and style of card payments in Brazil, e-commerce merchants must ensure they cater to these unique payment methods to ensure success.
More than common practice, the installments payments are a strongly rooted “institution” in the Brazilian society, to the point of impacting the country’s economy. Contrary to the expected, it has enlivened the market, and the e-commerce included.
LATAM is keeping up the pace with the global growth of the eSports market, and Brazil is scooping audiences and investment. To enter the game and seize the business opportunity, companies must understand and evaluate the market before pressing “Play”.
Whilst debit cards are one of the most common payment methods offline in Brazil, they are considerably less popular online. In this article, we explore the challenges the debit card faces, and the most popular alternatives for merchants.
As LATAM investment is being strategically placed in communication services and technology, and e-commerce is an indisputable business opportunity, to have an overview of the consumers? web browsing preferences is relevant to reach them in a better way.
If you are interested in expanding into Latin America, it is essential to understand the alternative payment choices that can be provided in a region with such wide economic diversity, different currencies and different purchasing habits.
Special shopping dates are a perfect opportunity to increase sales and to make your brand better known in your target markets. Although most countries around the world share a good number of these dates, do you know which ones are specific to LATAM?
A curious fact about both commercial dates is that the very same online consumer buys on both dates, but with different purposes. Personal purchases with discounts are more common during Black Friday, while general gifts are bought at Christmas.
Due to the sheer size of Brazil, Brazilian consumers’ profiles may change according to where and how they buy. The preference for cash, local credit cards or boletos will also depend on if the purchase is made in a physical store or online.