E-commerce in Colombia has seen rapid growth and rapid change over the last few years. We look at everything international e-commerce merchants need to know to tap into this evolving market.
We look in detail at the reasons behind the growing LATAM e-wallet phenomenon and what international e-commerce merchants need to know to take advantage of this trend.
Black Friday is scooping consumers and revenues from the traditional Latin American shopping dates and is playing an important role in LATAM’s e-commerce.
Digital banks and neobanks are the new fintech trend in the Latin American market. Through their online and mobile services, they leverage e-commerce in the LATAM markets and help to bring unbanked consumers into the formal economy.
The efforts that Colombia has been making to present an ascending line of economic growth are paying off. The International Monetary Fund declared that the country’s economy is gaining a momentum and there has also been a sharp rise in e-commerce sales.
As LATAM investment is being strategically placed in communication services and technology, and e-commerce is an indisputable business opportunity, to have an overview of the consumers? web browsing preferences is relevant to reach them in a better way.
If you are interested in expanding into Latin America, it is essential to understand the alternative payment choices that can be provided in a region with such wide economic diversity, different currencies and different purchasing habits.
Special shopping dates are a perfect opportunity to increase sales and to make your brand better known in your target markets. Although most countries around the world share a good number of these dates, do you know which ones are specific to LATAM?
Want to have a better understanding about local payment culture? Check our new infographic about the main characteristics of seven important markets in LATAM, including most popular local payment solutions.
Colombia is a country with a very high informal economy. This is one of the reasons because, culturally, cash is the preferred method of payment for Colombians.