Since the Coronavirus outbreak began, the global economy has suffered a turn as unpredictable and immediate as the speed at which the pandemic has spread. Mature and emerging markets are adapting as fast as they can. BoaCompra’ e-commerce experts explain what challenges and opportunities are arising in LATAM.
Smartphones have given Brazilians the freedom to play anywhere and anytime. Therefore, this option is triggering a demand for casual games and a shift in the gamers’ demographics. In Brazil, revenues keep increasing, unveiling the potential of casual games.
The online gaming sector is growing in LATAM and the region is winking at companies seeking to penetrate emerging markets with a promising growth potential. A large audience of fans thirsty for high-quality entertainment predicts solid revenues.
The video game market is a booming business, however there is still room for improvement. Learn more about why localization can help boost your global sales and gain a competitive advantage over other companies within the gaming industry.
New market segments such as esports, gaming video content and virtual reality are gaining ground throughout the world. They keep growing, albeit in different ways, as can be noticed in countries such as Brazil, Mexico, Turkey and Argentina.
Your gaming business can successfully access the LATAM market by integrating local payment methods in your monetization models.
Booming economies and great perspectives in LATAM´s e-commerce can seduce any international merchant, but how to overcome this fragmented market and increase sales? Smilegate, the multinational game developer, shares some thoughts about this issue.
Now that local infrastructure supports and enables the growth of the gaming market, the challenges in Latin America have changed. Learn about how this specific market can expand its business and attract even more players from Level Up’s perspective.
Steep discounts, daily deals and flash sales stir online games market in a week-long event. For most gamers all over the world, Steam Sale is more expected than Christmas or Black Friday.