More than common practice, the installments payments are a strongly rooted “institution” in the Brazilian society, to the point of impacting the country’s economy. Contrary to the expected, it has enlivened the market, and the e-commerce included.
Internet provided a fast track to globalization and trends spread faster worldwide. But it also allowed consumers to turn into Big Brothers. Constantly surveilled, brands must build a business based on trust, in a fast-growing online market like LATAM.
Online merchants looking to enter different e-commerce markets around the world must ensure their business is equipped to cater to the country’s audience. Making the transaction process as easy as possible for customers can help optimize revenues online.
Comparing the e-commerce challenges from a couple of years ago until today, a lot has been done in order to match or exceed the customer expectations. But companies must be prepared to invest their marketing efforts for an ultimate user experience.
More online than ever, the e-commerce market has reacted positively, posting with a growth of 25.8% in 2018. As a natural consequence, different payment methods for local and international websites were used by online consumers.
Localization is the key when thinking of establishing a global identity. Adapting to the currency and pricing of a market causes a product or service to resonate with the intended audience and meets their requirements.
E-commerce merchants seeking to do business in LATAM face exciting times as internet penetration grows and enables unprecedented access to local consumers. The borderless nature of online shopping also means being able to pay across regional borders.
You can boost your business in LATAM by integrating local payments on your online checkout. Marketing can play a key role in this process by helping to notify your target audience regarding the available alternative payment options.
From bartering with seeds and cattle to metal objects, there was a time when people paid their purchases by trading products. It was only in ancient China, during the Tang Dynasty, that merchants began to use paper money as a form of guarantee for the exchange of coins at the end of long journeys. And…
If your company is planning to access the Brazilian e-commerce market, you will need to grasp an overall understanding of its unique components and trends. This infographic can help you prepare for your international business expansion.