How can it be possible to register growth in an e-commerce where financial inclusion and banked consumers reach only 36.9% of the population? Local payments and corner stores with alternative payment options are the answer.
New market segments such as esports, gaming video content and virtual reality are gaining ground throughout the world. They keep growing, albeit in different ways, as can be noticed in countries such as Brazil, Mexico, Turkey and Argentina.
Want to have a better understanding about local payment culture? Check our new infographic about the main characteristics of seven important markets in LATAM, including most popular local payment solutions.
Mexico is calling the attention of merchants around the world but its low credit card penetration forces traders to look for alternative solutions. To reach this market strategic local payments must be taken into consideration.
The second largest market for e-commerce in Latam, right after Brazil, can reach $11 billion in e-commerce sales in 2018 alone. According to the Business Insider, it is also expected to register a growth of 15.6% by 2019.