As LATAM investment is being strategically placed in communication services and technology, and e-commerce is an indisputable business opportunity, to have an overview of the consumers? web browsing preferences is relevant to reach them in a better way.
If you are interested in expanding into Latin America, it is essential to understand the alternative payment choices that can be provided in a region with such wide economic diversity, different currencies and different purchasing habits.
Special shopping dates are a perfect opportunity to increase sales and to make your brand better known in your target markets. Although most countries around the world share a good number of these dates, do you know which ones are specific to LATAM?
Want to have a better understanding about local payment culture? Check our new infographic about the main characteristics of seven important markets in LATAM, including most popular local payment solutions.
Vouchers, cash, bank deposits, digital wallets or debit/credit cards? To increase sales in a country where e-commerce businesses grew 198% in the last two years, targeting young consumers and offering different tools to pay in cash are the key to success.
According to the Peruvian Chamber of Electronic Commerce (Cámara Peruana de Comercio Electrónico – Capece), the exponential increase represented sales of US$ 2,800 billion in 2016.