The Latin American perspective
E-commerce merchants seeking to do business in LATAM face exciting times as online sales and internet penetration continue to grow.
As an emerging market, LATAM remains to this day a fragmented geo-economic region, not least when it comes to payment choices.
International merchants looking to enter different LATAM markets must ensure their business is equipped to cater to their consumers’ preferred payment methods.
Simplifying the purchasing process is one of the key ways for e-commerce websites to reach millions of those potential customers, and increase their local conversion rates.
Did you know that
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Almost half of the population remains unbanked
Alternative payments can reach customers who still prefer to use cash. -
Most LATAM cards are not enabled for international use
Local payments are vital to international transactions. -
Paying in installments is a widespread practice
Purchases in multiple installments increase conversion rates.
